Google could not stand all the unifying cloud experience slogans floating around anymore and finally gave in. It made one such service itself, to market all the apps, music, movies and books available through its various stores under a single service. This unifying service made by Google is called Google Play.

Currently Apple and Amazon provide such unified services through iTunes and Amazon Store. Google has announced that it will provide discounts on certain items for a week on its special sale. You will be able to download your Android apps, Books, Music and Movies from the store. It is ‘entirely cloud-based’  as mentioned by Google, unlike the other services which store information about your purchases but not your content. You can store upto 20,000 songs online and can listen to them any time you want. Though this reduces the complexity of syncing on various devices but it might cause a bump on your monthly data bills.

Anyway, here is an excerpt from the post on Google’s own blog-

Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite—moving files between your computers, endless syncing across your devices, and wires…lots of wires. Today we’re eliminating all that hassle withGoogle Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again.

With Google Play you can:

• Store up to 20,000 songs for free and buy millions of new tracks
• Download more than 450,000 Android apps and games
• Browse the world’s largest selection of eBooks
• Rent thousands of your favorite movies, including new releases and HD titles

Starting today, Android Market, Google Music and the Google eBookstore will become part of Google Play. On your Android phone or tablet, we’ll be upgrading the Android Market app to the Google Play Store app over the coming days. Your videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps. The music, movies, books and apps you’ve purchased will continue to be available to you through Google Play—simply log in with your Google account like always.

As always there is a video on the blog introducing the new web-store

To know more about Google Play go to play.google.com/about